Why Green Growth?
At Green Growth Alliance, we bring together the visionary leadership of Van Jones and the strategic acumen of Jessica Jackson to drive impactful change for a thriving planet.
We are driven by a fundamental and unshakable belief: the well-being of humanity is directly tied to the health of our planet. Our mission is to empower governments, businesses, and individuals across the globe to create a sustainable future that benefits all. Through a combination of deep environmental passion and strategic, results-oriented planning, we work to inspire and guide our partners toward real, measurable progress.
Co-founded by Van Jones, a lifelong environmental advocate known for his commitment to justice and innovation, and Jessica Jackson, a seasoned strategist with a powerful track record of advocacy and policy change, GGA brings a rare balance of vision and expertise. Our leadership is passionate about finding the intersections where environmental sustainability, economic growth, and social equity meet—creating win-win scenarios for all stakeholders.
GGA offers a wide range of environmental consulting services, including policy advisory, strategic planning, advocacy campaigns, and corporate sustainability integration. Our approach is both collaborative and data-driven. We believe in partnering with clients to craft tailored strategies that meet their unique challenges while contributing to the broader goal of planetary health.
Whether working with governments to shape forward-thinking environmental policies, helping localities and regions implement sustainable development plans, or assisting businesses in reducing their environmental impact while driving growth, GGA is committed to solutions that are actionable, scalable, and rooted in science.
Our work is built on the understanding that the challenges we face today—climate change, resource depletion, and environmental degradation—are global and require collective action. We seek to unite diverse voices and interests around a common cause: a thriving planet that supports prosperous communities. By focusing on what unites us, we can bridge divides and drive progress for the common good.
At Green Growth Alliance, we don’t just advocate for the environment; we help you unlock the benefits of sustainability in ways that drive economic success, enhance reputational value, and build resilience for the future. Join us in shaping a world where thriving businesses and communities go hand-in-hand with a healthy, sustainable planet.
Who We Are
Van Jones and Jessica Jackson’s partnership for Green Growth represents a first-of-its-kind joining of passionate and effective advocates to bring about positive change for our planet, while taking necessary account of, and ensuring due deference to, the distinct and critical interests of nations, localities, businesses and business owners.
Jessica Jackson’s quest for justice began in a Georgia courtroom. The high-school dropout held her two-month-old daughter and watched helplessly as her husband was sentenced to six years in prison. In that moment, she decided to turn her shock into a crusade to change the justice system. As a single mother, she graduated college and law school. Today she is a leader in the bipartisan movement to end excessive incarceration. Jessica’s specialty is bringing political rivals together to pass bills considered “impossible.”
As the bill’s main advocate, she led the drive to pass 2018’s “First Step Act.” The New York Times called the law “the most substantial justice reform in a generation;” it has already helped free more than 16,000 people. While leading her national initiative, #cut50, Jessica helped ban the shackling of jailed pregnant women in 14 states. Her “Dignity for Incarcerated Women” campaign enlisted formerly incarcerated women and dozens of celebrities to deepen the focus on women’s issues. At the helm of #cut50, Jessica built the biggest national grassroots network for bipartisan reform, #cut50’s Empathy Network. Jessica has led not only on the national level, but was also elected the youngest-ever Mayor of Mill Valley, California where she focused on affordable housing.
Today, she now helps lead the REFORM Alliance, an organization where she is continuing her work to end mass incarceration and mass supervision. Jessica continues to take clemency cases as well, working on both the federal and state level to secure a second chance for individuals who have lengthy prison sentences. Jessica turned her hopelessness into hope for millions.
Van Jones is a U.S. media personality, entrepreneur and world-class change maker. Jones has a rare track record of bringing people together to do hard things — in areas as diverse as clean energy solutions, criminal justice reform and racial inclusion in the tech sector. In 2007, Van was the primary champion of the Green Jobs Act, signed into law by George W. Bush.
In 2009, he worked in the Obama White House as the Special Advisor for Green Jobs. In 2018, he helped pass the FIRST STEP Act – which the New York Times calls the most substantial breakthrough in criminal justice in a generation. In 2021, Jones was the first recipient of Jeff Bezos’ Courage & Civility Award. Van is a CNN host, an Emmy Award-winning producer and a 3X New York Times best-selling author.
